‘PPC’ Category

Bing Ads
Bing Ads, PPC

Bing Ads Destination URL Auto-Tagging

A request by the Bing Ads community for Microsoft to implement auto-tagging of destination URL’s within an account received a large amount of support from users as can been seen in the request here: http://bingads.uservoice.com/forums/82363-bing-ads-feature-suggestion-forum/suggestions/1567199-enable-auto-tagging-of-destination-urls-for-analyt. Bing Ads has now taken the request and implemented URL auto-tagging within the platform as detailed in the feature announcement here: http://advertise.bingads.microsoft.com/en-uk/blog/28521/auto-tagging-of-destination-urls-in-bing-ads. Destination URL Auto-Tagging […]

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Google Logo
Google, PPC

Google AdWord Ads and Search Result Changes

Earlier in the year Google were investigated by the European Commission with regards to “competition concerns” within the EU when displaying search results. This investigation and subsequent report identified four key areas for improvement to Google’s Search Results to help make them more competitive. For the full report and details of the requested changes by the European Commission, view it […]

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Google AdWords Logo
AdWords, PPC

How to use Data to Optimise your PPC Campaign

When done right, running a paid search campaign is a quick and effective way of driving more traffic to your website and generating sales. But in order to make the right decisions about your campaign, you need to understand how to access the appropriate data and how to analyse it. Ignoring PPC data can be risky but what’s even more […]

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Bing Ads
Bing, PPC

Get more from Bing Ads PPC Campaigns

Microsoft’s, Bing Ads platform (formally Microsoft AdCenter) is a great source of increasing traffic to your site as part of your current paid online marketing campaigns, especially if you have a successful and extensive Google AdWords PPC Campaign running. You may have started to exhaust the maximum amount of conversions possible for your services, products or site in Google, so […]

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