‘PPC’ Category
09 May 2015 Comments Off on Bing Ads Destination URL Auto-Tagging
Bing Ads, PPC
A request by the Bing Ads community for Microsoft to implement auto-tagging of destination URL’s within an account received a large amount of support from users as can been seen in the request here: http://bingads.uservoice.com/forums/82363-bing-ads-feature-suggestion-forum/suggestions/1567199-enable-auto-tagging-of-destination-urls-for-analyt. Bing Ads has now taken the request and implemented URL auto-tagging within the platform as detailed in the feature announcement here: http://advertise.bingads.microsoft.com/en-uk/blog/28521/auto-tagging-of-destination-urls-in-bing-ads. Destination URL Auto-Tagging […]
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19 Mar 2014 Comments Off on Google AdWord Ads and Search Result Changes
Google, PPC
Earlier in the year Google were investigated by the European Commission with regards to “competition concerns” within the EU when displaying search results. This investigation and subsequent report identified four key areas for improvement to Google’s Search Results to help make them more competitive. For the full report and details of the requested changes by the European Commission, view it […]
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09 Sep 2013 Comments Off on How to use Data to Optimise your PPC Campaign
AdWords, PPC
When done right, running a paid search campaign is a quick and effective way of driving more traffic to your website and generating sales. But in order to make the right decisions about your campaign, you need to understand how to access the appropriate data and how to analyse it. Ignoring PPC data can be risky but what’s even more […]
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Bing, PPC
Microsoft’s, Bing Ads platform (formally Microsoft AdCenter) is a great source of increasing traffic to your site as part of your current paid online marketing campaigns, especially if you have a successful and extensive Google AdWords PPC Campaign running. You may have started to exhaust the maximum amount of conversions possible for your services, products or site in Google, so […]
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