‘SEO’ Category

Magento Logo
Magento, SEO

Link Rel Author & Publisher Tags in Magento via local.xml

The are a variety of reasons for including the rel=”author” and rel=”publisher” link tags (occasionally referred to as meta tags) in the section of your sites markup and this post will detail how to add them to your Magento theme via a local.xml file update. The primary reason is to help Google associate your Magento site and any content on […]

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Google Logo
Google, SEO

Google Toolbar PageRank Update 6th December 2013

There was speculation of a Google Toolbar PageRank (PR) update on on Friday 6th December 2013 which came as a surprise to the SEO industry following Matt Cutt’s response to a tweet earlier on in the year. Niels Bosch had asked Matt Cutt’s on Twitter if we could expect a Google PageRank update in 2013 as shown below. @mattcutts will […]

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Indexed SERP pages
Search Engines, SEO

4 SEO Tactics to Avoid

The world of SEO is a strict place. A number of years ago when people realised that there were things they could do to make their websites appear higher on search engines and they could literally get away with doing anything to make this happen. Fortunately for today’s internet user, Google has worked hard to improve the quality of its […]

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Indexed SERP pages
Search Engines, SEO

Create a List of a Domains Indexed Pages in Google

When putting a new web site or redesign project live that previously had a site, it is very important to redirect the indexed pages in Google to the new URL’s. This process is usually done by adding 301 (permanent redirects) to a .htaccess file within the root directory of your web server that contains your web site files. The reason […]

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Magento Logo
Magento, SEO

Magento robots.txt File

Magento is a very popular e-commerce platform, increasing in popularity for online retailers to develop their retail stores on. It has some great SEO features available, such as a sitemap.xml generator and canonical URL meta tag generation. This is great, but referencing your sitemap to tell search engine robots its location is something you need to manually do by creating […]

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Magento Logo
Magento, SEO

Magento Canonical Meta Tag on CMS Pages

Magento is a powerful ecommerce platform that has a built in CMS for creating structural, static pages. If enabled in your sites configuration, canonical meta tags can be automatically generated which is great, however for static CMS pages they are not. This means that if you are serious about your SEO, you need to manually add these to your CMS […]

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